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GOLDEN,CO.  (February 23, 2009)…PENTAX Imaging Company has announced a reductionin the minimum advertised price (MAP) of the award winning PENTAX K20 digitalSLR.  Effective immediately, the MAP price of the PENTAX K20D body and twoK20D lens kit configurations have been reduced by $200.00 USD.  The newMAP pricing is as follows:

PENTAX K20D body only: $799.95

PENTAX K20D with DA 18-55mm II lens kit:$879.95

PENTAX K20D with DA 16-45mm lens kit: $1199.95

 “With this price reduction, PENTAX nowoffers consumers the highest resolution on one of the most fully-featured DSLRspriced under 800 dollars,” said Bill Zani, vice president sales and marketing,PENTAX Imaging Company.

Along with the price reductions, PENTAX isextending the K20D FREE Three Year Warranty (one year standard, two yearsextended) on all K20Ds purchased by March 31, 2009.

Highly rated by several consumer magazines, thePENTAX K20D digital SLR camera with 14.6 megapixels is equipped with advancedfeatures including a dust-proof, weather-resistant body, PRIME image processorthat allows full image customization, and PENTAX developed Shake Reduction thatworks with any of the 25 million PENTAX lenses ever manufactured.  ThePENTAX K20D is the most affordable high resolution DSLR camera in the advanced photoenthusiast category and allows more experienced photographers, who demandcomplete control, to fully customize the camera. 

Visit to learn more and to locate adealer. 

PENTAX Imaging Company isan innovative leader in the production of digital SLR and compact cameras,lenses, flash units, binoculars, scopes, and eyepieces.  For 90 years,PENTAX technology has developed durable, reliable products that meet the needsof consumers and businesses.  With headquarters in Golden, Colorado,PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Media contact:

Michelle Martin