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PENTAX ANNOUNCES BOOK TO BENEFIT CHILDHOOD CANCER RESEARCH

GOLDEN, CO (February 19,2009)…..PENTAX Imaging Company is pleased to announce the PDML Photo Annual comprised of artwork from 59 photographers fromaround the world.  This book will benefitChildhood Cancer Research.  The project,led by Mark Roberts, aninstructor in multimedia at Youngstown State University, with photographersDoug Brewer of Richmond, KY, Bill Robb of Regina, Canada, and Scott Loveless ofHarrisburg, PA, brought together 59 artists in 15 countries to create thiswork. Their Internet-based approach facilitated coordination between theeditors and dozens of contributors scattered around the world. Photographersuploaded their images through a web site, where the editors could view them andexchange ideas and opinions through email. The book was assembledelectronically and uploaded to an online publishing site where copies areprinted whenever orders are placed through the web.

Mark Roberts' partner, Dr. Lisa Teotof the University of Pittsburgh Medical Center, is apediatric pathologist and member of the Children's Oncology Group, so theydecided to use the book to raise money for the National Childhood CancerFoundation's CureSearchproject (www.curesearch.org). The PDML had previously undertaken a projectselling photography-oriented items online to raise money for the CureSearch project, a charity dedicatedto raising private funds for childhood cancer research by the Children'sOncology Group, the world's largest cooperative cancer research organization.(In addition, one of the photographers contributing to the project, Dr. RickWomer of Philadelphia Children's Hospital, is a COG member.)  100 percent of the profits from sales of thisbook will be donated to the National Childhood Cancer Foundation.

ThePDML (PENTAX-Discuss Mail List) is an email list of photographers all over theworld, whose subject matter and styles are as varied as the countries in whichthey live. What they share is a sense of camaraderie and community, a deep loveof the art of photography and the use of PENTAX cameras and lenses.Participating photographers came from United States, Canada, Great Britain,Norway, Israel, Australia, Germany, New Zealand, Spain, Serbia, Iceland, thePhilippines, Italy, Hungary and India. The photographs range from sweepinglandscapes to urban documentary, fashion shots to abstracts and from still-lifeto wildlife.  The PDML Photo Annual 2008-2009 is available now at http://www.blurb.com/bookstore/detail/1143200. 

Formore information on the PDML Photo Annual,see http://www.robertstech.com/pdmlbook or contact Mark Roberts at msroberts01@ysu.edu or 412-687-2835.  For more information about the NationalChildhood Cancer Foundation and the Children's Oncology Group, contact Dr. LisaTeot at the University of Pittsburgh Medical Center,412-623-3746.

PENTAX Imaging Company isan innovative leader in the production of digital SLR and compact cameras,lenses, flash units, binoculars, scopes, and eyepieces.  For 90 years, PENTAX technology has developeddurable, reliable products that meet the needs of consumers andbusinesses.  With headquarters in Golden, Colorado, PENTAX Imaging Companyis a division of PENTAX of America, Inc.