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Ricoh Imaging Debuts First Zoom Lens in Limited Lens Series

New HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR Expands Industry’s Largest APS-C Optimized Lens Lineup

DENVER, CO, NOVEMBER 6, 2013 – Ricoh Imaging Americas Corporation (Ricoh Imaging) has expanded the industry’s largest APS-C optimized lens lineup with the introduction of the HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR lens.  As the first zoom lens in Ricoh Imaging’s acclaimed Limited Lens series, the new HD PENTAX DA 20-40mm lens bears the PENTAX high-grade multi-layer High Definition (HD) coating and is the first Limited Lens to feature Ricoh Imaging’s durable and dependable weather-sealed construction.

As versatile as it is capable, the new HD PENTAX DA 20-40mm lens combines Ricoh Imaging’s optical technology and premium construction culminating in the production of rich images with exceptional visual description and meticulous finish in every detail. With its handy zoom range (30.5mm to 61.5mm in the 35mm format) the HD PENTAX DA 20-40mm is the ideal everyday lens, offering the most frequently used focal lengths required for many popular applications, such as scenic photography, snapshots and portraiture. The HD PENTAX DA 20-40mm lens features a bright F2.8 maximum aperture (at 20mm) and rounded diaphragm blades producing stunning bokeh. At higher aperture numbers, its superior optical design incorporates ED (Extra-low Dispersion) glass elements and a proprietary HD coating  that delivers clear crisp, high-contrast images free of flare and ghosting.

“Since its introduction the Limited Lens series has been widely respected for its optical design and physical appearance,” said Jim Malcolm, Executive Vice President, Ricoh Imaging. “The addition of the new PENTAX DA 20-40mm Limited Lens enhances the series with a useful zoom range, weather-sealed construction and outstanding sharpness and image quality.”

Marking the 29th APS-C optimized lens currently available in Ricoh Imaging’s acclaimed PENTAX lens line-up, the new HD PENTAX DA 20-40mm lens has been engineered to produce optimal results when paired with the APS-C-sized sensors featured in PENTAX K-mount DSLRs. Finally, the HD PENTAX DA 20-40mm lens also features a lens-based direct current (DC) focusing motor providing quiet and smooth autofocus functionality.

Pricing and Availability
The new HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR lens will be available for purchase in a choice of black or silver at www.us.ricoh-imaging.com and at retailers nationwide in December 2013 for a suggested retail price of $999.95.

Main Features
The first zoom lens in the Limited Lens series
With zoom coverage from 20mm to 40mm, this lens offers a focal-length equivalent from 30.5mm to 61.5mm (in the 35mm format) when mounted on a PENTAX K-mount interchangeable lens digital cameras body. The HD PENTAX DA 20-40mm lens delivers a convenient and useful focal length with standard to moderate wide-angle coverage, ideal for a wide variety of subjects and settings.

Acclaimed Limited Lens series quality for superb visual detail and premium appearance
Inheriting the design concept of the Limited Lens series, this lens incorporates an optical construction that accurately reproduces the feeling of depth while minimizing astigmatism over the entire zoom range. It allows the photographer to optimize the subject’s visual detail by making images softer at larger apertures and sharper at smaller apertures. Its lens barrel, hood and cap are made of a high-grade aluminum material, and hand-machined for perfect proportions and beautiful texture. Positioned in the mid-section of the lens barrel, the zoom ring features a series of knurled grooves to facilitate zooming operation.

State-of-the-art optical technology
The new HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR lens has been treated with the PENTAX-developed HD coating*, a high-grade, multi-layer coating that reduces reflectance in the visible light spectrum to less than 50 percent of that of conventional multi-layer coatings, allowing the user to capture crisp, high-contrast images free of flare and ghosting, even under difficult lighting conditions such as backlight. It also incorporates an ED (Extra-low Dispersion) glass and a super-low-dispersion glass element in its optics to deliver clear, high-resolution images with edge-to-edge sharpness, while effectively compensating for chromatic aberrations over the entire zoom range.
* HD stands for High Definition.

The first weather-resistant lens in the Limited Lens series
This lens is the first Limited Lens series model to feature weather-resistant construction, with seven special seals to prevent the intrusion of water and moisture into the interior of the. By mounting it on a PENTAX weather-resistant digital SLR camera body, the user is assured of greater durability and reliability when shooting in the rain or mist, as well as at locations subject to spray or splashes.

Other features
• Smooth, quiet AF operation using a lens-installed AF driving motor.
• Rounded diaphragm produces a natural, beautiful bokeh (blur) effect, while minimizing the streaking effect of point light sources.
• The lens features the Quick-Shift Focus System, which allows the user to instantly switch to manual-focus operation after the subject is captured in focus by the camera’s AF system.
• SP (Super Protect) coating to keep the front surface free of dust and stains.
• A choice of black or silver color.

Note: Designs and specifications are subject to change without notice.

To learn more about Ricoh Imaging’s unmatched lineup of APS-C DLSRs and lenses as well as other Ricoh Imaging products, please visit www.us.ricoh-imaging.com.

| About Ricoh Imaging Americas Corporation|

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit:  www.us.ricoh-imaging.com.


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© 2013 Ricoh Imaging  Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

Contact:

Amber Renard
Ricoh Imaging Americas Corporation
(303) 728-0255
amber.renard(at)us.ricoh-imaging.com