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GOLDEN, CO (May 12, 2010)…PENTAX Imaging Company announced that the PENTAX K-x digital SLR camera, first launched in October 2009, received a Technical Image Press Association (TIPA) award for Best DSLR Entry Level in Europe 2010.  The award attributes the camera’s well-balanced combination of advanced features and exceptional basic specifications in a compact, lightweight and maneuverable digital SLR body.
     TIPA is an independent, non-profit organization of the chief editors and technical editors of 29 leading photo and imaging magazines in 13 countries. It annually selects the most distinguished products in several different categories. This year, the PENTAX K-x received the highest rating in the Best DSLR Entry Level in Europe category.                     
     In its selection of the K-x, TIPA noted that, although the K-x is a compact, lightweight entry-class model that provides an array of advanced, user-friendly features, including approximately 12.0 effective megapixels, a dust-removal function, an in-body shake-reduction system, movie recording capability, a top shutter speed of 1/6000 second, and a sensitivity expansion function that raises the highest sensitivity from ISO 6400 to ISO 12800. 
     The organization noted that, “the attractive price and a respectable technical content are well combined for pleasant picture taking,” allowing users to “discover the delights of the SLR camera system.”
     TIPA will hold the award presentation ceremony on September 21, 2010, the opening day of Photokina, the world’s largest photo and imaging systems trade fair, to be held in Cologne, Germany.      

More information and where to buy is available here: 
Product images including the various US colors are available here:
An instant rebate on the camera is currently available on select colors purchased here: 

    PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Media contact:
Michelle Martin